Caterpillar Celebrate Production of the 100,000th Compact Wheel Loader!

An anniversary like this could not be left ‘un-celebrated’ and wow did the guys at Caterpillar celebrate!

To mark the special occasion of production of their 100,000th compact wheel loader, Caterpillar produced nine limited edition machines. They ditched their usual yellow and opted for a super slick gunmetal grey which gave the machines a totally different, very current look. Along with the new paint, the machines were treated to carpets, bespoke leather chairs, LED lighting, cool stickers and chrome plated teeth on the buckets.

They really had gone to town with these enhancements and the seats would have looked at home in a Bentley! I’ve photographed products for Caterpillar for many years and they are one of my favourite type of shoots. They have been a great client for me and I’ve been lucky enough to do photoshoots in Croatia and Ireland for them… along with loads in the UK.

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