House builder William Davis has recently undergone a re-brand and I was employed to photograph at a large development of their’s in Droitwich. I was photographing on behalf of Leicester based PR company AVA who I have photographed for many times before. The brief was basically to photograph any branding I could see and especially concentrate on how the sales office sat within the site.
For this shoot all of the images had the William Davis filter applied during image processing. This ensures that whoever takes the photographs they will have a consistent feel and be on brand. It was the first time that I had been given a filter but I enjoyed it as it saved on my brain power!